The Evolution of Leaflet Printing Over the Centuries

When you pick up a glossy brochure and look at the products it is advertising, you probably don’t think of how it has a direct lineage back through time. Mechanical printing has evolved slowly starting back in the sixth century when fabrics were printed on for clothing and wall hangings. Since that time, newer and more efficient processes have developed and been replaced with faster and more precise ones like sheet fed and offset lithography, and offset printing. Today there is technology that allows the graphic design of an advertising piece to be sent directly from the computer on which it was created to the metal plates in the printing presses that will do the finished job of leaflet printing.

This means greater efficiency both in time and in expense allowing the professional printers who use it to make your marketing that much more beneficial to your company. They can also do so without polluting the environment by using paper and card that has been produced from European paper mills that apply the newest Elemental Chlorine-Free (ECF) pulp cleaning technology. And the very best companies recycle every piece of scrap paper they generate since it uses much less energy to recycle used paper into newsprint and packaging than it costs to start with virgin wood. This makes your marketing materials twice as valuable since being an environmentally involved company is good public relations and can gain you the loyalty of every consumer who wants to protect the planet and its inhabitants.